Easy Fitness Club - website for the German network of Fitness Studios
Easy Fitness Club - website for the German network of Fitness Studios
concept - Website- Redesign- Branding- Webdesign- Social Media
task
  • Website
  • Redesign
  • Branding
  • Webdesign
  • Social Media

Our team undertook the task of redesigning a fitness club website, transitioning it from a basic WordPress template to a robust Django-based platform with custom programming. 

1. We updated and rethought the brand logo, offering a more expressive and energetic solution. 
2. Based on interviews with website users, we identified problems with the website structure. 
3. We visually distinguished the part of the business itself (training) from the company's services: Franchise, shop and personal account.
4. Created a user account where we placed information about user data, training, schedule, and other options. 
5. We gave the style a modern look and, taking into account changing design trends, offered a solution that will be relevant for at least 10 years.

Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios
  • Key Features:

Personal Dashboard:

  • Users can access a personalized dashboard to view their schedules.
  • The dashboard is optimized for large screens, allowing users to display it on their TVs for easy viewing.

     

E-commerce Integration:

  • We added a section for purchasing branded sportswear, seamlessly integrating an online store into the site.

     

Information-Centric Design:

  • The primary focus of the site is to provide comprehensive information about the fitness studio.
  • We organized details about training sessions, locations, studio facilities, and equipment into a clean, easy-to-navigate format.

     

Responsive and Modern Design:

  • The minimalist design ensures that the website remains trendy and visually appealing on any device.
  • The layout adapts smoothly to different screen sizes, providing an optimal user experience whether accessed on a smartphone, tablet, or desktop.

Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios Easy Fitness Club - website for the German network of Fitness Studios
  • results
  • The redesigned fitness club website is not only a visual upgrade but also a significant enhancement in terms of functionality and user experience. By focusing on minimalism and effective organization, we have created a platform that meets the needs of the fitness studio and its users, ensuring that the site remains relevant and functional for years to come.

 

Creative trends 2023 annual research by Depositphotos
Creative trends 2023 annual research by Depositphotos

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