Updating the brand identity and creating a responsive website to attract a new target audience.
We proposed a new colour palette and simplified the brand logo so that it resembled a technical element, a plan from above and a group of buildings from the side and at the same time was part of the letters.
The main principle for this site was lightness and simplification. Although we used visual design solutions to create the mood of the site and emphasize the status of the company, we went further and offered solutions for three types of site use: quick interaction, gradual acquaintance, deep acquaintance and social media involvement.
A small Kyiv-based architectural firm set out to create its own brand and to attract new clients of a different level, they created an image website and updated their brand. We helped the company
- with the development of a large website with documentation and a detailed description of services
- created a number of products for the brand: business cards, folders, banners, letterheads, letters, etc.
- set out detailed rules for selecting content and posting it on the website
- Using templates, we selected options for further promotion in social networks
More than 23,200 new users visited the site and several became partners and clients of the company. Almost 135 became potential customers and 2% of them became actual customers.
We achieved an overall click-through rate of 1.2% higher than the previous version of the site. We achieved a high result in combination: active sales through the presentation and detailed familiarization with the site.
In addition, we activated passive social networks through static and video creatives.
We created a presentation that took over 39% of active and targeted communication with customers.
previous
next
Send the message to us. We are ready to make your business more productive
